Since its founding in 2004, DOWE has experienced steady growth. The following events have been particularly significant to its success:
2002-2003
With extensive experience and his own search for suitable teamwear for himself and his clients, Martin Vetter, the Managing Director of DOWE, identified a gap in the market for printed team clothing. The market lacked high functionality, well-designed cuts, and optimal coloring.
2004
Inquiry with a manufacturer on the Iberian Peninsula and production of the first samples in custom cuts and materials. The latest HighFit fabrics are used.
2005
Material adjustments, commissioning fabric manufacturers to develop suitable high-end fabrics, improving cuts, and the launch of DOWE Engineering.
2006
Start of Collaboration with Outlast and Windtex
Development of the well-known DOWE Outlast pad, including testing for long-distance races, 24-hour races, multi-day events, and stage races.
Initiation and testing phase of the first DOWE carbon fabric.
Completion of the first series of DOWE bib shorts. After 2 years, the initial model was ready for series production, and testing and launch began with well-known cyclists of the time.
A major campaign to acquire and connect with clubs and companies started after Eurobike, quickly bringing the advantages and innovations to cyclists.
2007
Founding of the DOWE Sportswear Team
Relocation of production to Slovenia.
Introduction of nanoprinting technology, enhancing fabric functionality and improving color accuracy and vibrancy.
Enhancement of the Series 1 fabrics to the HydroHighFit category. The high breathability and quality standards of this entry-level fabric have been maintained by DOWE to this day.
This material mix represents an optimal approach for equipping athletes.
Further, the latest functional fabric on the market is tested and developed. The first generation of DOWE carbon fabric, featuring an increased number of carbon threads, is created. This innovative fabric was developed in collaboration with an Italian manufacturer specifically for cycling and running sports.
2008
Development and Market Launch of the DOWE Ultra Baselayer Shirt
The baselayer shirt provides warmth in winter and cooling in summer.
Initial development of jerseys for downhill (DH) and freeride, using breathable fabrics such as ND-Performance1 for efficient moisture and vapor transport.
Designs for sports and leisurewear are introduced, featuring functional zones and areas.
First concepts for a freeride-specific pair of pants are developed.
2009
Introduction of the DOWE Freeride Shorts
At Eurobike, the DOWE Race Shorts were also unveiled.
Expansion of the DOWE Sportswear team into the triathlon and long-distance sectors. The first phase of product development for long-distance triathlon suits is completed, with the market launch at Eurobike 2009.
Launch of the DOWE Fit System. Customers can order jerseys tailored to their specific needs in a single order (not a one-size-fits-all jersey, but a jersey cut suited to their purpose and shape).
At Eurobike 2009, the Basic, Superform, and Pro jersey cuts were introduced to reach a broader audience. Instead of a single jersey for all, there are multiple jersey cuts for various applications.
Additionally, running shirts, functional polos, and casual jersey cuts were added, with slight changes in fabrics and designs.
2010
Continuation of Fabric and Quality Refinement
Introduction of the DOWE Functional System and the THREE-LAYER System.
Overhaul of the entire DOWE system, incorporating many new innovations.
Running apparel was updated with hydroactive fabric and redesigned.
2011
Due to the high demand from clubs that could choose various versions of our products and the functional system, the DOWE Fit System introduced in 2009 was highly sought after.
As a result, production was expanded to Lithuania.
2012
Revamp and Revision of Fabrics
Increased focus on research and development for the running and triathlon sectors, specifically for middle and short-distance events. Introduction of new cuts and fabrics.
Launch of the DOWE jacket collection, including windbreakers, winter jackets, and functional hoodies.
Integration into the bicycle retailer collections sector.
2013
One of the Biggest Development Years Since the Founding of DOWE Sportswear
Advancements in long and ultra-distance segments. The DOWE bib shorts are equipped with the first Ultra II Pad. Fabrics are upgraded to the ultimate PowerLycra II, raising performance to a whole new level.
DOWE Pro cuts are further refined in collaboration with elite athletes such as Ben Ziehoff, Franz Preihs, Stefan Schlegel, and others.
Tim Lange successfully competes in the new DOWE triathlon suit, setting the foundation for all future developments in this area.
Super-thin Windtex vests are developed for the Superform and Proform lines. The new wind-blocking and rain-resistant vest does not cool down as quickly as its predecessor.
2014
Presentation of the DOWE Collection at Eurobike. Introduction of the DOWE Online Shop.
The MTB collection hits the market with immediate success, launching from 0 to 100.
2015
DOWE Road Bike Collection Launches
The DOWE road bike collection hits the market and can also be used as a dealer collection in the future.
Each bike retailer can have their logo incorporated into the products during production (not just applied afterward), ensuring that functionality is not compromised.
This allows bike retailers to build their store collections with minimal effort and maximum functionality.
2016
Presentation of the DOWE 4-Layer Multi-Jacket
A jacket that combines the softness of a softshell with the functionality of a hardshell, providing warmth or cooling depending on the external temperature. It represents a new generation for both sports and leisure.
Introduction of the Breathable DOWE Rain Jacket
100% breathable, 100% waterproof, and MADE IN EU—this product was the result of several years of development. The inclusion of eVent® technology made such a product possible.
2017
Introduction of the New Road Bike Collection and Revision of the DOWE Pro Series
Revamp of the DOWE SuperForm and Launch of DOWE SuperForm Race
New fabrics and designs introduced across the entire DOWE product range.
All fabrics have been updated and cuts adjusted.
Development of new road bike cuts in collaboration with Team Leeze has been completed and integrated into a new product group within the DOWE Pro Series. The new DOWE bib shorts feature the Outlast Ultra II pad, marking a milestone while maintaining a traditional product based on DOWE Outlast pad technology.
2018
Official Launch of the DOWE Road Bike Team Pro Collection
The products are now available in series with the latest carbon fabric technologies and new cuts. From vests and bib shorts to long-sleeve jerseys and jackets, the entire collection has been updated to the latest standards.
Available in new, vibrant colors or black-yellow, you can order DOWE quality through our online shop.
Our partner athletes, Jörg Scherle and Andy Wolpert, finished the Ironman in Hawaii at the end of the season, one of the toughest triathlon races in the world.
2019
Development of the New DOWE Short-Distance Triathlon Suit
Breathable, quick-drying, and fully customizable with individual prints.
Completion of the DOWE Middle-Distance Suit
Finished by the end of 2019 and ready for all competitions starting in 2020.
Customization of the DOWE Ultra Baselayer Shirt
The baselayer shirt can now be printed with custom logos using a special technique.
2020
DOWE Face Masks, Developed in 2014 for Endurance Sports, are breathable, comfortable, and available with CI logo printing starting from 50 pieces for companies, offices, clubs, and organizations.
