It all started in 2004 with the idea to tailor highest functionality for extremely long distance tours on the bicycle. To deliver more functionality, a better fit, higher wearing comfort and little salt precipitation – simply better functional clothing for long distance cycling. Something to wear and yet not feel. This was the basic idea that persists until today. Martin Vetter, the founder of DOWE, has been riding his racing bike, MTB or just for fun in the great outdoors since early on. This meant a lot of testing and trial and error. Due to the dissatisfaction and the many trials, it became more and more clear — there is a gap. That this could be put into practice was not yet visible at that time.